HELP! My Home Didn't Sell...

HELP! My Home Didn't Sell...

Why Didn't My Home Sell?

There are many factors affecting the sale of a home, but there are 4 primary reasons a home doesn’t sell—poor on-line presentation, not appealing to buyer wants, not properly preparing your home to become a “product,” and property not priced well.

Read on to find out if any of the reasons below might ring true for the reason your home previously failed to sell…aaaaaa

1. )  Not Giving Buyers What they Want--A HIGH QUALITY PRESENTATION & PHOTOS:

According to the National Association of Realtors the 3 most important features for on-line homebuyers is 1.) MULTIPLE HIGH-QUALITY PHOTOS; 2.) DETAILED PROPERTY DESCRIPTION; and 3.) VIRTUAL TOURS. 

aaaa

Did your previous agent give buyers what they want?   Either on-line or print media 1st impressions matter!  You have to give buyers what they want--the whole package from photos to virtual tours to description must be top notch.  It is the responsibility of your agent to guide you and take the time to present your home in the best possible light. 

kkkkkk

aaa

   BEST HOMES OPENING MLS PHOTO           EXPIRED MLS OPENING PHOTO

kkkkkk

Notice the difference Best Homes can make in presenting your home.  Compare the expired version of 8848 Glenira Avenue in La Mesa to the SOLD presentation created by Best Homes.  You can't mistake the difference--which would be more likely catch your attention and warrant a higher selling price?

aaa

Click on SUCCESSFUL SALES GALLERY to see how  Best Homes property presentation can benefit you!

a

2. )  Relying Solely on Traditional Methods to Sell a Home:

Did you know that the internet has the fastest adopting rate in techology history?!?  Print advertising isn't dead, but on-line marketing has to be paid special attention--afterall 80% of homebuyers begin their quest on-line!

aaaa

Did your previous agent integrate traditional print advertising with on-line marketing?   We have worked to develop a system that utilizes print media to drive buyer traffic to our website where they can view a stunning presentation that includes gorgeous photos, virtual tour and enticing description touting the benefits of your home--a virtual 24-7 Open House Tour for buyers such as 9554 Alto Drive!  9554 Alto Drive sold in less than a week at the top of the asking price range for $1,140,000!  (Check out our ALTO BLOG for the whole story of how this home sold for top dollar!)  

hhhhh

kkkkkkk

The agent willing to offer new strategies for attracting homebuyers will always outperform the agent who relies solely on traditional methods--this is exactly what  Best Homes offers!  

aaa

Click on MARKETING SYNOPSIS to see how the Best Homes Marketing Plan can benefit you!

aaaaaa

3. )  Not Placing Your Home as a "Product":

Staging is simply grooming your home to make it inviting to homebuyers.  As clinical as it may sound once a home goes onto the market for sale it is not only your home, but becomes a product that must be marketed as such.

aaaa

Did your previous agent spend the time with you to make your home a desirable product?   Seldom is a home ready to go onto the market in its "as is" condition.  We will do a preliminary walk-through to to objecively give recommendations to make your home more marketable.  We will point out which repairs will significantly increase the value of your home.  Even seemingly small "touch-up" jobs can have a big impact on the eventual sales price. 

hhhhhh 

aaa

 BEST HOMES STAGED MLS PHOTO           EXPIRED UNSTAGED MLS PHOTO

ffffffff

The sellers of 1174 Sea Strand Lane in Chula Vista cancelled their listing with their previous agent due to poor marketing and on-line presentation.  After the switch to Best Homes this home was staged using our own staging accessories and furniture.  With staging and attention to the photographs this home SOLD in a little over a month in later March of 2007.  Again, compare the cancelled version of this home to the SOLD presentation created by Best Homes.  You can't mistake the distinction.

ffffffff

4. )  Purchase Price Too High:

If the above marketing & presentation issues listed above haven't been addressed, then pricing won't make a difference.  If the on-line presentation & marketing are phenomenal the last critical issue to address is making sure the property is priced at fair market value for a timely and profitable sale--especially in San Diego’s current adjusting market.

aaaa

Did your previous agent show you the right comps and set an appropriate fair market value to list your home?   If the property is priced too high, it will sit and develop the stigma as a “problem property”.  Real estate has market changes that should be re-evaluated periodically to help you maximize your return.  After 23 years of local real estate experience the Best Homes Team has a successful track record for pricing homes “right” and selling them for the highest possible price.

aaa

Did you see why your home didn't sell?  For more information we, at the Best Homes Team, are here to help.  Don't you and your most valued asset deserve a proven and high quality Marketing Program that results in optimum exposure?  Join our team to reap the rewards--hire Best Homes at RE/MAX Associates today!

aaa

Still Interested in Selling Your Home? Questions?

Click HERE for More Information or

Call (619) 466-4556 for a Free Market Analysis!

For more information on how to avoid mistakes when selling, download our free report called "Avoiding the Top Ten Biggest Selling Mistakes". This report is offered to all guests.

Click Here to Download this guide today!

Share This Page

Contact Information

Photo of Best Homes Team by Rob Northrup Real Estate
Best Homes Team by Rob Northrup
Best Homes Team CA BRE#: 00938658
2552 Fletcher Parkway
El Cajon CA 92020
619-466-4556
Fax: 619-463-1427