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Best Homes Team/Rob Northrup Sale #2 for 2008!

by Best Homes Team
Rob Northrup Sale #2 for 2008! 
Cosmetic Fixer Needing $100K Upgrades &
Listed 2 TIMES BEFORE,
Sold by Best Homes Team for $760K...
1308 Hacienda Drive, Fletcher Hills!
Not even one month into January 2008 & the Best Homes Team has already closed on its second sale of the year! 1308 Hacienda Drive had been listed twice before with other “area experts” without selling. Despite needing roughly $100K in cosmetic upgrades we were able to successfully sell Hacienda in 3 months! 
 
Now we at the Best Homes Team believe that all homes are saleable if they’re marketed right. Unfortunately for the seller of Hacienda her home had not been marketed well enough with the two previous listing agents & subsequently lost a lot of money as the market fell & her home continued to sit on the market. While the photographs & efforts put forth by her previous agents were “OK” they weren’t “Wow!” In this slower real estate market homes have to be presented as “Wow” properties from the very start. Here’s how we made Hacienda Drive “Wow!”…
 
Here is the primary, opening photograph used by her previous agent on the MLS:
 
Here are a couple of the superior photos we used to present Hacienda at its best:
AERIAL PHOTO = PRIMARY PHOTO
 
Capturing the interest of a buyer immediately is of the utmost importance. BUYERS ARE NOT USING THE INTERNET TO SELECT HOMES, BUT TO ELIMINATE THE ONES THEY DO NOT WANT TO SEE. This being said, poor photos can cost a seller buyers. This was the sad case for the seller of Hacienda while listed with her previous agents.
 
Our job in the marketing portion of selling a home is to capture the buyer interest that is out there. This is exactly what we did for Hacienda from the “WOW” factor of the photographs, UT ads, online exposure, Open Houses, & global e-mails we kept Hacienda in front of the public & grabbed their attention. The more people view your home on-line the more likely they are to visit your home; the more buyers who visit your home the greater the perception for demand; the greater the perception of demand results in fear of loss by other buyers which can drive up the final sales price for your home. It’s that simple!
 
SO, HERE'S THE STORY OF HOW 1308 HACIENDA DRIVE SOLD... With our top-notch online presentation & marketing Hacienda had a steady stream of prospective buyers come out & look at the home. We had many buyers interested, just not in the financial position to purchase “just yet” or else others who loved the home but were intimidated by the extent of cosmetic enhancements that the home would require. Since Rob has worked in real estate for over 23 years he has honed his intuition as to when the “right” buyer has come along—this is exactly what happened with the buyer of Hacienda. The buyer was looking for a property to put a residential care facility, but wasn’t sure if he could do it at Hacienda. After a month or two of correspondence & phone calls with the buyer’s agent we finally had a deal signed & Hacienda in escrow! Through great marketing & persistence Hacienda went into escrow, recently closed & now both buyer & seller are living happily ever after.  THE END!  

Another Best Homes Team Success Story--9554 Alto Drive on Mount Helix

by Best Homes Team

The Best Homes Team has been around for quite awhile with Rob at the helm as our fearless leader.  The question that we are most asked is "How do you do it? How do you continue to sell homes even in this slow market???"  So we thought we might just lift the curtain & share with you how we do make sales & the stories behind our recent successful sales.  We'll be posting the stories of our successful sales of 2008, so please continue checking in to see how we do it & how we can help YOU!

Within the first week of 2008 we have closed our first sale of the year--9554 Alto Drive--for a whopping $1,140,000 within 5 days of coming onto the market!  No small feat in this market!! This home is a beauty--a stunning Spanish hacienda with endless views, great floorplan with all the contemporary custom upgrades that are in style right now & much more!  Unfortunately with it being harder for buyers to secure a loan & the glut of inventory on the market being a great home just isn't enough to make a sale anymore; especially for higher end--read: expensive--homes (Alto was listed $1,050,000 to $1,150,000). 

So, how did we sell Alto Drive?  FIRST, the home was staged.  Although it seems impersonal, when you put a home on the market it becomes a commodity for sale as opposed to the place where you raised your children or planted the herb garden. Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming, appealing, and attractive product for sale--depersonalizing, decluttering, cleaning, landscaping, etc. In this case the seller's had done a remarkable job with the home so we made a few adjustments & it was "sale ready." 

The pics above show the difference staging can make!

SECOND, we took time to make the photographs "pop."  This meant having an aerial photographer come out to capture the great architecture & expanse of the property.  We came out at different times of the day from morning to night to capture the home's many facets & the best light for the photos.  We didn't rest on good photos of a really special home we went the distance to really capture this home--to call on some time honored cliches a picture is worth 1,000 words & a first impression is a lasting impression!

http://www.besthomesbyrob.com/agent_files/ALTO%20BLOG/MLS%20Front%20Night%202--2.jpg

We take the time to set-up creative photographs to really "WOW" & intrigue buyers!!

THIRD, we marketed the heck out of this home from the start!  This meant that within 24 hours of this home going into the MLS we had sent out a global e-mail letting agents & prospective buyers know about the home, it was upgraded on REALTOR.com & our own website, high quality fliers were on the property, front page ad in the Union Tribune advertising the premiere Open House & 100s of postcards mailed out advertising the Open House. 

SO, HERE'S THE STORY OF HOW 9554 ALTO DRIVE SOLD...  All 3 of these steps lead to the sale of this home, the staging, pictures & marketing drew out buyers in hoards.  We received a call from an agent wanting to take her buyers out to see the property within 1 hour after hitting the MLS based on the photographs & description.  We had an offer within 2 days of Alto coming onto the market with a Counter Offer already sent out in response.  By the Open House 24 hours later we had a signed Counter Offer & the home was set to go into escrow the following business day! 

Sounds too easy, that can't be true in this market, right?!?  Although the timeline on this sale was shorter than others, the principal is the same.  The buyer was drawn to the home based on the photographs & marketing, submitted an offer & figured they'd counter back & forth.  However when this buyer came to the premiere Open House to look at the home again & saw the demand that this home had generated through our UT ad & postcards the "fear of loss" set in.  As other prospective buyers "oohed & awwwed" over Alto, the buyer could see that he was in jeopardy of losing this home.  He signed the counter offer on the spot & paid the high end of the range for this home--$1,140,000!!!  Escrow went off without a hitch & both buyer & seller are living happily ever after.  THE END!       

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Contact Information

Photo of Best Homes Team by Rob Northrup Real Estate
Best Homes Team by Rob Northrup
Best Homes Team CA BRE#: 00938658
2552 Fletcher Parkway
El Cajon CA 92020
619-466-4556
Fax: 619-463-1427